I would like to discuss some useful points that are important to establish your own beverage company. There are few categories in this, products are different according to its manufacturing process, taste and chemical used to produce the final products.
It is manly divided in these categories-
(1) Packaged drinking water
(2) Packaged flavored drink
(3) Packaged Soda
(4) Packaged alcoholic drinks
Each and every product has its own limitations and different- different manufacturing process and have their own customer segment.
In india there are mainly few bigger companies which widely captured the market.
Main companies are as follows-
(1) Coca COLA
(2) Pepsi India
(3) Parle Agro
(4) Cempa
According to the market research it is assumed that coca cola has 54% market share in india in soft drink market.
Pepsi claims that they have also market share about 50% in indian market.
Remaining parle agro claim that they have market share for their packaged drinking water Bisleri more than about 60% .
Data may different but big companies play vital role in maret.
their marketing strategies, distribution system, manufacturing efficiency make the difference.
ANY WAY whatever these companies may claim, but i wanna discuss with you how to establish small scale company and how to enter in beverage sector with investing less amount of money.
Please visit my blog again to know more about this topic
